Experimentation01
Why most A/B tests answer the wrong question
A practical framework for moving from surface-level wins to experiments that reveal durable customer behavior.
Personalization · A/B Testing · Analytics
Turn every visitor into a signal you can act on.
We design the experiments, build the personalization engine, and read the data so your team ships confident, measurable growth.
4.2×
Avg. lift on CTA
118
Tests run in 2024
99.9%
Attribution coverage
Checkout flow
Variant B is winning
Baseline12,480
Variant B · new copy14,776
95% confidenceReady to ship
What we build for you
Three disciplines, one teamA
A/B & Multivariate Testing
Hypothesis-driven experiments with statistical rigor — from sample sizing to clean significance calls.
Frequentist + Bayesian
P
Personalization Engine
Segment-level experiences that adapt messaging, offers and layout to each real-time intent signal.
24 live segments
M
Analytics & Attribution
A clean measurement layer so every dollar is traceable — no more guessing where growth actually came from.
Multi-touch models
Field notes
Ideas for finding your next growth lever
Practical thinking on better experiments, sharper customer experiences, and measurement people can trust.
Personalization02
Personalization without the creep factor
How to build relevant experiences from intent signals while keeping customer trust firmly intact.
Analytics03
A measurement plan your whole team can use
The essential questions, events, and ownership rules that turn scattered tracking into confident decisions.
Start an experiment
Let's find your next growth lever.
Tell us what you're optimizing and we'll reply with a clear path forward — usually within one business day.
Email: hello@growthhunter.co
Typical reply time: 1 business day